DTC Dispatch #001

LATEST NEWS

Holiday Shopping Trends

• 43% of consumers say they’re cutting back on holiday spending this year, according to NPD Group research

• Amazon and Target have kicked off holiday sales early

• 2022’s 7% increase in holiday spending was primarily a result of inflation

• Despite headwinds, consumer sentiment is up and research suggests a desire among consumers to “return to normal”

Our take: As the economy sends mixed signals, brands operating at a smaller scale should still be in a position to grow in Q4. Externalities may impact performance, but Nielsen research indicates that smaller brands focusing on 1 industry have been steadily growing.

Customer-centric, community-first brands continue to dominate

Simon Forster in AdWeek made the case for customer-first brands providing an omnichannel, community experience. Brands like Liquid Death and Gymshark have experienced explosive growth with integrated strategies that combine compelling storytelling with active community online.

Our take: As regulations and algorithms continue to change, a customer-first approach remains a reliable north-star for nearly every brand. Leveraging all available marketing channels to keep your brand top of mind can only send your revenue in one direction. Up.

Celsius posts insane growth in Q3, continuing a meteoric rise

Our take: It’s an impressive feat for an energy drink brand to take on a saturated industry and take over the U.S. market with such authority. We’ll be on the lookout for case studies about their history, product development, and marketing strategies.

FEATURED CONTENT

Think your site video is increasing your conversion rate? Think again.

Our take: Heatmap CMO Chase Mohseni didn’t hold back with data-backed unconventional wisdom in this post. Evaluating the impact of every element on your site is critical for determining the best experience for your ideal customers.

OUR SPONSOR

The DTC Dispatch is sponsored by my email & SMS marketing agency, NOBLE. We build, maintain, and leverage your #1 business asset: first-party data.

As the marketing landscape changes constantly, it’s a particularly good time to invest in owned-audiences you can leverage across channels to reach the right audiences at the right time with the right message.

Interested in driving predictable revenue through owned-audiences? Just reply to this email.