Glossier Cuts One-Third of Workforce in Push for Profitability

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3.17.2026

Quick Facts

Glossier laid off approximately 54 employees in February 2026, representing one-third of its workforce
The company generated $134 million in revenue from its main online store in 2024, with projections of 5-10% growth in 2025
Sephora partnership launch contributed nearly $100 million in sales within six months across 650 US stores

Glossier cut one-third of its workforce in February as CEO Colin Walsh reshapes the beauty brand to achieve profitability. The company laid off approximately 54 employees as part of what it calls a strategic reset.

The cuts aim to create smaller, more agile teams that can move with the speed of culture, according to a company statement. Glossier said the restructuring will allow investment where it drives the business most.

The layoffs mark the latest chapter in Glossier’s transformation from a pure direct-to-consumer model to an omnichannel approach. The 11-year-old brand has struggled to achieve meaningful profitability despite revenue recovery in 2023 and 2024.

Revenue Growth Amid Restructuring

Glossier’s main online store generated $134 million in revenue in 2024. The company projects 5-10% revenue growth for 2025. Industry estimates place total 2024 revenue between $200 million and $250 million when including wholesale expansion.

The brand’s Sephora partnership has driven significant growth. The launch into 650 US Sephora stores in 2023 contributed nearly $100 million in sales within six months. Sephora executives compared the launch to successful celebrity-backed brands Rare Beauty and Fenty Beauty.

Accelerated Product Strategy

Glossier has accelerated its product launch schedule to every four to six weeks, up from every three to four months previously. The company is focusing on building hero products across multiple categories.

The fragrance franchise shows particular strength. Glossier You sells one bottle every 40 seconds, and the company is expanding the line with new scent Fleur. Merchandise sales grew 33% year-over-year, reflecting strong brand loyalty.

Valuation Pressure

The workforce reduction comes as Glossier faces valuation pressure. The company reached a $1.8 billion valuation in 2021 with $266 million in venture capital investments. Recent reports suggest the company is seeking additional capital at a valuation below $1 billion.

Supply chain issues increased operational costs by up to 15% for beauty brands in 2024, adding pressure to achieve profitability. Glossier enters 2025 focused on disciplined operations while maintaining its omnichannel expansion.