Bombas CEO Drives 22% Growth Through Target Partnership and First Retail Stores

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6.8.2026

Quick Facts

Bombas achieved 22% revenue growth through April 2025 under new CEO Jason LaRose
The company opened its first three retail stores in NYC, Florida, and Texas after 14 years as DTC-only
Target and DSW partnerships aim to grow wholesale from 7% to 20% of total revenue

Bombas generated 22% year-over-year revenue growth through April 2025 as CEO Jason LaRose expanded the sock company beyond its direct-to-consumer roots through retail stores and wholesale partnerships.

LaRose, who took over as CEO in May 2025 from co-founder David Heath, opened Bombas’ first three stores in New York City’s West Village, Boca Raton, Florida, and Austin, Texas. The expansion marks a strategic shift for the company, which generated an estimated $325 million in revenue in 2024.

The retail push targets a key market reality: 65% of sock purchases happen in physical stores. “A test for us to see how customers respond to our product and physical space,” LaRose said of the store openings at Glossy’s E-commerce Summit.

Bombas simultaneously expanded wholesale partnerships with Target and DSW ahead of the holiday season. The Target partnership focuses on family products, while DSW will carry the company’s growing footwear line, which now represents about 20% of business.

“A huge swath of the overall population shops there. A lot of folks expect to see us there,” LaRose said about the Target partnership. The company aims to grow wholesale revenue from around 7% to between 10% and 20% of total sales.

LaRose joined Bombas as president in July 2024 after six years at Under Armour, where he oversaw North America operations. Heath moved to executive chair, acknowledging the company had reached “a size and scale that is beyond my expertise.”

The sock company has achieved $1.3 billion in lifetime sales and maintains an estimated valuation of $3.42 billion. Bombas recently surpassed 200 million clothing items donated through its buy-one-give-one model, with 73% of consumers aware of the charitable component.

Footwear, launched in 2021, has accelerated to represent nearly 20% of business. The performance segment accounts for 20% of sock revenue and grew 60% year-over-year. “Our customers have trusted us for comfort around feet for some time now and they just keep asking us to do more and more,” LaRose said.

The multi-channel strategy reflects broader DTC industry trends as online-native brands reach growth ceilings and expand into physical retail. “Your multi-channel customers are your most valuable customers,” LaRose emphasized.