Pink Palm Puff Partners With Pottery Barn Teen to Push Beyond Apparel

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7.13.2026

Quick Facts

Pink Palm Puff, founded in 2023 by then-15-year-old Lily Balaisis, has over 854,000 TikTok followers and 558,000 Instagram followers.
The brand’s new collaboration with Pottery Barn Teen extends its coastal aesthetic into bedroom textiles, bath essentials, backpacks, and decor.
The collection launches in time for back-to-school 2026 and marks the brand’s first move into home goods.

Pink Palm Puff, the pastel loungewear brand built by a Canadian teenager, is stepping outside its clothing lane. The company announced a collaboration with Pottery Barn Teen, a Williams-Sonoma brand, to bring its surf-inspired prints into teen bedrooms and study spaces.

The collection includes textiles, storage, bath essentials, backpacks, and decorative accessories. Pink Palm Puff’s signature icons, palm trees, hibiscus flowers, and shells, appear across the product line. It hits shelves ahead of the back-to-school season.

Founder Lily Balaisis started the brand in 2023 at age 15. She launched it around a single product: an oversized hoodie called the “Everything Comes in Waves,” priced at $89. The Toronto-based company now sells sweatpants, pajamas, swimwear, tote bags, and slippers across the United States, Canada, Australia, and New Zealand.

“Partnering with Pottery Barn Teen felt like a natural extension of that vision,” Balaisis said in a statement. “We’ve taken the beachy, optimistic spirit that our community loves to create an extension of the Pink Palm Puff lifestyle.”

Allison Spampanato, SVP of product development at Pottery Barn Teen, described the process as “fun and inspiring.”

The brand built its audience through creator-led content and limited-edition drops. Its TikTok account has 854,000 followers. Its YouTube channel has 687,000 subscribers. Search data shows demand peaks in December and dips in summer months, a challenge the brand is working to offset through product diversification.

In May 2025, the brand launched a swimwear line. That same month saw a secondary spike in Google search interest. The move signals a deliberate effort to smooth seasonal demand curves and attract shoppers beyond its hoodie-buying core.

The brand also tested physical retail in August 2025 with a two-day pop-up at The Grove in Los Angeles. The event drew celebrities including Dixie D’Amelio and NBA player Paul George. An invite-only preview preceded the public opening on August 9.

Balaisis has been clear about her approach to scaling. “I feel like it’s not something where I want to scale so fast where I don’t pay attention to the quality,” she said. Hoodies sell for $89. Pajama sets also retail at $89. The price point targets a shopper, or more often that shopper’s parents, willing to pay a premium for branded, aesthetically consistent product.

The Pottery Barn Teen deal gives the brand a major retail distribution channel without building its own stores. Williams-Sonoma operates more than 500 retail locations in the United States. That reach gives Pink Palm Puff exposure to shoppers who may not follow the brand on social media but browse mall anchor stores ahead of the school year.

The brand’s next moves include international expansion. It already ships to English-speaking markets outside the U.S. A broader global push has been signaled but not yet detailed with specifics on timing or target markets.