Skims Partners With Reliance Brands for India Market Entry

Quick Facts

Skims and Reliance Brands Limited announced an exclusive India partnership on Aug. 5, 2026, with stores planned for Delhi and Mumbai.
The deal marks Skims’ first standalone brick-and-mortar presence in Asia, part of a broader push to exceed 100 points of sale globally by 2027.
India’s innerwear market was valued at $10.9 billion in 2025 and is projected to reach $19.8 billion by 2034.

Skims is entering India through an exclusive partnership with Reliance Brands Limited, the retail arm that has introduced more than 85 international labels to the country. The companies announced the deal on Aug. 5, 2026.

Reliance Brands will sell Skims products through its offline retail and digital channels. The rollout begins with stores in Delhi and Mumbai, with additional cities and channels to follow.

This is Skims’ first standalone brick-and-mortar presence in Asia. The brand already operates a flagship on Regent Street in London and opened its first Middle East store at Mall of the Emirates in Dubai in December 2025.

Why Reliance

Reliance Brands operates more than 1,855 stores and shop-in-shops across India. Its portfolio includes Burberry, Hugo Boss, Balenciaga, Jimmy Choo, Tiffany and Co., and Valentino. It also distributes Fenty Beauty and Fenty Skin, making Skims a familiar fit for the company’s existing brand architecture.

Isha Ambani, director of Reliance Retail Ventures Limited, said Skims speaks to a new generation of Indian consumers who want fashion that is aspirational and made for them. Jens Grede, co-founder and CEO of Skims, called Reliance Brands’ track record of building fashion and lifestyle brands in India exceptional.

Skims’ Financial Position

Skims raised $225 million in a funding round led by Goldman Sachs Alternatives, pushing its valuation to $5 billion. The raise came as the brand approached $1 billion in annual net sales, six years after its 2019 launch.

The company reported roughly $750 million in sales in 2023, up from $500 million in 2022, and turned profitable that same year. Revenue has more than quintupled since 2020, when the brand generated approximately $145 million. Skims has now raised $948.58 million across five funding rounds.

The $5 billion valuation exceeds the combined market caps of Victoria’s Secret and Under Armour, placing Skims among the most valuable U.S. apparel companies in the private market.

India Market Opportunity

India’s innerwear market was valued at $10.9 billion in 2025 and is projected to reach $19.8 billion by 2034, growing at a compound annual rate of 6.49%. The domestic shapewear segment is estimated at $650 million to $750 million in 2025.

Skims co-founder Kim Kardashian cited significant excitement from the brand’s Indian consumer base as a driver behind the move. The brand’s inclusive sizing approach and broad product range spanning bodysuits, bras, underwear, leggings, and sleepwear position it for the premium end of that growing market.

Global Store Expansion

Skims announced plans last year to double its store count to 55 company-owned locations by the end of 2026 and surpass 100 points of sale by 2027. India joins Dubai and London as part of that international push, with Hong Kong and Seoul also in the pipeline.

The brand has also expanded its product scope, launching Skims Mens and entering activewear through a partnership with Nike. India will serve as a test for how that broader product offering translates in a new high-growth market managed entirely through a local retail operator.