Fabletics Plans 45 New Stores and $2 Billion Revenue Target by 2030

Quick Facts

Fabletics crossed $1 billion in net revenue in 2025 and aims to double that figure while quadrupling EBITDA by 2030.
The company plans to open 25 US stores and 20 international stores over the next 12 months, bringing its total to 45 new locations.
Revenue is up more than 20% so far in 2026, following 14% growth in 2024 and 18% in 2025.

Fabletics is moving fast. The activewear brand announced on Aug. 12 plans to open 45 new stores worldwide over the next year, accelerating a five-year strategy to reach $2 billion in net revenue and quadruple EBITDA by 2030.

The company currently operates 137 stores, 126 of which are in the United States. The expansion adds 25 domestic locations and roughly 20 international stores over the next 12 months.

Revenue Momentum

Fabletics surpassed $1 billion in net revenue for the first time in 2025. Revenue grew more than 14% in 2024, more than 18% in 2025, and is tracking more than 20% growth so far in 2026, according to co-founder and CEO Adam Goldenberg.

Same-store comps have posted double-digit gains for three consecutive years: 11% in 2023, nearly 20% in 2024, and 14% in the first half of 2025.

President Meera Bhatia said the company is ahead of its five-year schedule. “We passed $1 billion in net revenue last year and this year, we’re growing double digits,” Bhatia said. “We feel like we’re ahead of schedule on that plan.”

Membership Model Drives the Business

Fabletics runs a VIP membership program with approximately 2.7 million active members. Those members generate roughly 95% of revenue and about $550 million in recurring sales.

The total active customer base now exceeds 3 million globally. Bhatia described the membership model as a key driver of customer loyalty, purchasing predictability, and reduced supply chain waste.

The company also reports that omnichannel shoppers are 4.5 times more valuable than single-channel customers.

Technology Inside the Store

Fabletics has built what it calls “Gen 5” stores with smart fitting rooms and AI-assisted operations. These locations deliver 10 to 15% higher operating efficiency, according to the company.

The flagship store processes more than 70 billion data points per day. Smart fitting rooms automatically log items into customer profiles, and store associates get real-time access to purchase histories and wish lists. The company says this integration drives a 4x higher customer lifetime value.

In February 2025, Fabletics adopted supply chain management tools from Blue Yonder. By August 2025, it had deployed an RFID-powered inventory management system from GreyOrange across 74 of its 100-plus stores.

AI tools now provide real-time feedback on sales scripts and help associates pitch the VIP membership to new shoppers. “We know what they loved online, and our store associates can make recommendations to them,” Bhatia said.

International Expansion Targets

Fabletics plans to triple its international retail footprint in 2026. The company recently opened stores in Mexico, Dubai, and Guatemala. New markets in 2026 and 2027 include India, the UAE, Colombia, Peru, and locations across Central America.

China is not on the current roadmap. “At some point we will expand into China, but we’re not doing it yet,” Goldenberg said. “It can be a very challenging market.” His comments came as Nike reported a 17% year-over-year drop in China sales last quarter.

Fabletics is using local market partners to guide its international entries rather than operating each market independently. Goldenberg said the global retail model has proven itself domestically and the company is confident it can scale abroad.