Randa Acquires UNTUCKit in Bid to Build Direct-to-Consumer Expertise

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9.4.2026

Quick Facts

Randa Apparel & Accessories acquired UNTUCKit on Sept. 1, 2026, for an undisclosed sum.
UNTUCKit generates an estimated $200 million to $250 million in annual revenue and operates roughly 70 U.S. stores.
Randa will keep UNTUCKit as a stand-alone business, with both co-founders staying to run day-to-day operations.

Randa Apparel & Accessories has acquired UNTUCKit, the direct-to-consumer menswear brand known for shirts designed to be worn untucked. The deal closed Sept. 1, 2026. Financial terms were not disclosed.

UNTUCKit co-founders Chris Riccobono and Aaron Sanandres, who met at Columbia Business School, will remain with the company. The brand’s team and SoHo offices stay intact.

What UNTUCKit Brings

Riccobono and Sanandres launched UNTUCKit online in 2011 and opened the first physical store in New York’s SoHo neighborhood in 2015. The brand has since grown to more than 70 locations across the U.S., Canada, and the U.K., and sells wholesale through Macy’s and Von Maur.

The company reported approximately $248.9 million in revenue and 403 employees. About 95% of its stores are profitable. UNTUCKit became profitable in early 2022 and has expanded beyond men’s shirts into polos, pants, outerwear, shoes, and select womenswear.

Riccobono pointed to the brand’s resilience through recent headwinds. “UNTUCKit has faced pressure over the past five years from the pandemic, high interest rates, and tariffs. But we continued to succeed because we have a strong brand,” he said.

What Randa Gets

Founded in 1910, Randa is a privately held global company with owned and licensed brands including Haggar, Totes, Calvin Klein, Tommy Hilfiger, and Levi’s. It operates in more than a dozen countries and holds accessories licenses for more than 40 brands.

Randa has been building its apparel portfolio since 2019, acquiring Haggar and Tribal Fashion that year, Moss Bros. in 2020, XIX Palms in 2025, and Totes Isotoner in partnership with Marquee Brands in 2024.

Despite that scale, Randa has limited direct relationships with consumers. UNTUCKit changes that. Randa President Justin Spiegel said the plan is to apply UNTUCKit’s e-commerce knowledge and consumer data across Randa’s broader portfolio.

“UNTUCKit did the hard thing: it built a direct relationship with the consumer, store by store and click by click,” Spiegel said. “Randa will add capital, global sourcing and market-leading retail relationships to that foundation.”

No Integration Planned

Randa is not folding UNTUCKit into its existing operations. David Katz, Randa’s executive vice president and chief marketing officer, was direct on that point. “This will be a stand-alone business. We are not integrating it,” Katz said.

Katz framed the acquisition as part of a broader shift. “We need to balance our wholesale leadership with direct-to-consumer expertise,” he said. The stated goal is to build “the next classic American brand.”

For UNTUCKit, the deal brings global sourcing capabilities and access to Randa’s retail relationships. Riccobono said those resources open a new phase for the brand. “Randa brings more than a century of relationships with the world’s leading retailers and suppliers, along with the global capabilities to help UNTUCKit reach its next stage.”