Coreli Adds LTK Integration to Build a Single Hub for Creator Commerce

Quick Facts

Coreli has 561 paying subscribers, roughly $16,000 in monthly recurring revenue, and more than 700 live creator pages since launching six months ago.
The new LTK integration is not an official partnership with LTK or ShopMy but pulls public posts and product links directly into a single shoppable block.
Coreli charges $29 per month or $290 per year and takes no cut of affiliate revenue.

Coreli, a subscription-based creator-commerce platform, has added an integration that lets creators display both LTK and ShopMy storefronts on a single branded page. The move positions the company as a front door for creators whose businesses now span Instagram, affiliate networks, Substack, YouTube, and TikTok.

Visitors to a creator’s Coreli page can toggle between their LTK and ShopMy content inside one shoppable block. The platform pulls in public posts, product links, and collections through each creator’s handles, refreshing throughout the day. Coreli built the feature independently. It is not an official partnership with either platform.

Early adopters include fashion creator Susie Wright, who has 754,000 Instagram followers, and TV host and style creator Lilliana Vazquez, with around 575,000. Home accounts All the Moments and My Canvas Home are also live on the feature.

The Company Behind It

Coreli was co-founded by Thomas Berolzheimer and Chloé Watts. Berolzheimer is the business partner and husband of fashion creator Julia Berolzheimer, who has around 1.4 million Instagram followers and ranks No. 2 on ShopMy for earnings and GMV. Watts founded the former creator services agency Chloé Digital and built the Coreli platform.

The product began as an internal tool for Julia Berolzheimer’s business before going public. Her team describes JuliaBerolzheimer.com as the backbone of a multi-million-dollar affiliate operation. She is now an adviser to Coreli and its first user, and pushed for its Substack and LTK integrations. She is also an investor in ShopMy.

Watts described the platform’s design philosophy plainly. “A lot of the link-in-bio tools come from a very utility perspective,” she said. “We are aesthetic and taste-led.”

Traction and Pricing

Coreli launched six months ago and has driven more than 2.5 million sessions. It now generates 700,000 outbound clicks per month. In its first 30 days, the platform signed more than 250 paying users representing a combined 17 million followers, including gymnast Nastia Liukin and creator Marianna Hewitt.

Nearly half of ShopMy’s 25 Most Trusted Curators are already on Coreli, including Shea McGee, Grace Atwood, and Liz Adams. The platform’s 561 paying subscribers average 100,000 followers each.

Coreli charges a flat $29 per month or $290 per year and takes no percentage of affiliate revenue. That model puts it in direct contrast with affiliate networks that earn on commission.

Where It Fits

The creator-storefront category has grown crowded. Linktree and Beacons address the basic bio-link need. LTK and ShopMy built affiliate marketplaces with brand relationships and discovery tools. LTK reports more than $6 billion in annual retail sales and 44 million monthly shoppers across more than 8,000 retail partners. ShopMy raised $70 million at a $1.5 billion valuation and has surpassed $1 billion in annual platform sales.

Coreli’s argument is that those platforms are storefronts within closed ecosystems. Squarespace and Shopify offer more ownership but require ongoing maintenance. Coreli targets creators who want a visual, commerce-ready home page without building or sustaining a full website.

Thomas Berolzheimer describes the target customer as the “aesthetic entrepreneur,” fashion creators and interior designers whose businesses depend on presentation but who largely abandoned blogs once brand budgets shifted to social.

At $190,000 in annual recurring revenue, Coreli is still early. But the LTK integration adds a concrete utility that neither LTK nor ShopMy offers natively: a single page that holds both.