Henkel Reports 2.6% Organic Sales Growth as Schwarzkopf Hair Business Drives Performance

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5.10.2026

Quick Facts

Henkel achieved 2.6% organic sales growth in 2024, reaching €21.6 billion ($23.54 billion) in total sales
Hair business under Schwarzkopf brand drove over 7% organic growth in Consumer Brands division
Company raised earnings guidance twice in 2024 and completed €1 billion portfolio divestment ahead of schedule

Henkel beat organic sales forecasts in 2024, posting 2.6% growth that brought total sales to €21.6 billion ($23.54 billion). The German consumer goods company, which owns Schwarzkopf hair care products, exceeded expectations through strong volume growth across both its adhesive technologies and consumer brands divisions.

The Consumer Brands division saw 6.9% organic growth in its hair business. Schwarzkopf products drove demand across both consumer and professional segments, with styling and color products from brands like got2b and Taft contributing to the performance.

“Over the course of 2024, we raised our forecast twice and achieved the communicated ambitious goals by the end of the year,” said CEO Carsten Knobel. The company raised its earnings guidance twice during the year after first-half results beat forecasts.

Henkel achieved its highest gross margin in over 30 years at 50.6%. The adjusted return on sales rose to 14.9% from 11.5% in the previous year. The company completed portfolio optimization measures ahead of schedule, divesting brands totaling €1 billion in sales and achieving targeted savings of €525 million.

The company made strategic acquisitions including Vidal Sassoon in China to strengthen its premium hair care position. Henkel also acquired Critica Infrastructure and Seal For Life, which are expected to contribute to 2025 growth.

For 2025, Henkel projects organic sales growth between 1.5% and 3.5% for the group. The Consumer Brands division is expected to grow 1% to 3%, while Adhesive Technologies is forecast to increase 2% to 4%. The company targets an adjusted EBIT margin between 14% and 15.5%.

Henkel proposed a 10% dividend increase to €2.04 per preferred share and announced a new share buyback program of up to €1 billion. The company prioritized hair care and high-margin categories as part of its “purposeful growth” strategy.