Paravel Luggage Returns in October Under Antler's Ownership

Paravel Luggage Returns in October Under Antler’s Ownership

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9.7.2026

Quick Facts

Paravel filed Chapter 7 bankruptcy in May 2025 with liabilities between $10 million and $50 million, despite generating roughly $20 million in annual sales.
British luggage brand Antler acquired Paravel’s IP in a liquidation sale completed August 26, 2025, and plans to relaunch the brand in October 2026.
Antler’s parent group is targeting more than £100 million in combined annual sales by 2029 across three brands: Antler, Nere, and Paravel.

Paravel, the direct-to-consumer luggage brand known for its sustainability commitments and mid-century aesthetic, will return to market in October 2026, roughly a year after British travel brand Antler acquired its intellectual property out of bankruptcy.

Paravel co-founders Indre Rockefeller and Andy Krantz launched the brand in 2016. It built a following for design that stood apart from the industrial minimalism of Away and the heft of Rimowa. The brand also leaned hard into sustainability, upcycling 1.7 million plastic bottles across its product lines and producing carbon-neutral suitcases starting in 2020.

None of it was enough to keep the business solvent. Paravel filed a voluntary Chapter 7 bankruptcy petition on May 19, 2025, in the District of Delaware. Court documents listed assets between $1 million and $10 million against liabilities between $10 million and $50 million, with 100 to 199 creditors. The brand had raised only $3.2 million in outside funding.

The collapse was sudden. Paravel’s website went dark without warning. Customers with unshipped summer orders scrambled for refunds, with some receiving them automatically and others unable to reach support. “There’s no customer service info anywhere; then I got a marketing email from them a few hours later albeit no links worked,” one Reddit user wrote at the time.

Antler was the winning bidder for Paravel’s brand assets, closing the deal on August 26, 2025. Antler is owned by Australia-based Strandbags Holdings and has its own turnaround story. The British brand, founded in 1914, filed for administration in 2020. Strandbags acquired it and relaunched it in 2023 with annual sales of £5 million. By 2024, Antler had grown that figure to £45 million, or roughly $61 million.

Kirsty Glenne, Antler’s managing director, framed the Paravel deal as part of a broader portfolio play. “This acquisition reinforces our ambition to become a leading global house of travel brands,” Glenne said. “With Antler, Nere, and Paravel under one roof, we now serve a diverse range of travel lifestyles and consumers internationally.”

The group, operating under the ATR Group structure, now runs three brands across three markets. Antler targets heritage-minded British consumers. Nere, launched in Australia in July 2022, goes after younger buyers with trend-driven designs. Paravel is positioned as the US-facing brand, with sustainability as its core identity.

Each brand is intended to retain its own voice and product range. The group has publicly stated a target of more than £100 million in combined sales by 2029.

For DTC operators, Paravel’s story offers a clear cautionary data point. The brand had real revenue, a loyal customer base, and strong brand equity. It still could not outlast a debt load that dwarfed its funding. The October relaunch will test whether Antler can preserve what made Paravel resonate while running it as part of a larger, more financially stable structure.